Private Equity Firms Acquiring Healthcare Companies Shouldn’t Underestimate the Value of a Sound Naming Strategy

When private equity firms purchase healthcare companies, it’s easy for those individual entities to lose their identities. This could be the first domino that leads to a fall in value. While the focus of a PE firm is always financial performance and operational efficiency, what made these companies attractive enough to acquire in the first place shouldn’t be painted over with a broad brush.

Read more of Jaclyn Hesse’s bylined piece in Healthcare Business Today’s article.

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