40. A RESEARCH ASSISTANT ROLE
Absolutely I consider AI as a team member, but more in the role of a research assistant than an executive. When we’re working with a client undergoing a significant change in how they operate from a brand standpoint, we often look for analogs—companies that have gone through something similar so we can learn from their successes and mistakes. Previously, finding truly relevant examples could take days or weeks. Now a simple prompt (or three) can surface a dozen potential analogs almost instantly. The catch is some of those examples may be AI hallucinations or irrelevant. But if five out of 12 are genuinely useful, that can still save an enormous amount of time. — Bruno Benedini, Taillight
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