01Outperform the
expected with Taillight

Founded by industry veterans with decades of experience across virtually (and perhaps literally) every sector, we build brands that evoke connection, inspire action, and live on in the minds of audiences across the world. So whether you’re building a new brand, or revitalizing an existing one, let’s build a brand together that eclipses expectations.


Brand Strategy

Laying out the foundations of the brand, to determine who you are, and how you’ll go to market, ultimately providing a path for all additional branding and marketing initiatives.
  • Brand Positioning
  • Brand Architecture
  • Brand & Naming Audits
  • Naming Systems & Protocol
  • Growth Strategy Advisory

Brand Creation

Using the strategy as our roadmap, development of all external facing brand elements that help turn your strategy into your story.
  • Naming
  • TM & Linguistic Screening
  • Tagline & Messaging
  • Visual Identity
  • Brand Guidelines

Brand Activation

With a solid brand foundation, we bring all touchpoints to life and guide clients through transformation.
  • Marketing Collateral
  • Brand Change Management
  • Domain Negotiation
  • Website Development


Over the last 20 years, we have had the privilege to work with some of the world’s most forward-thinking, respected brands (ranging from Fortune 500s to disruptive start-ups and ambitious scale-ups) on some of the most critical assignments.

Project Spotlight

A team of Swiss neurosurgeons created an app for medical and research professionals to streamline data collection and analysis from various sources.

It allowed users to consolidate insights into “cards” for global sharing, fostering collaborative data management.

Based on the positioning “Know Better” (emphasizing the app’s core benefit of easy knowledge sharing, as well as a slight jab at the competition), we branded it as “Elumity,” signifying knowledge illumination and community engagement. The “ity” suffix in the name draws from “capacity” and “community,” highlighting the app’s capacity for efficient research sharing.

The logo features converging semi-circles symbolizing diverse information sources, and the name’s “e” shape. A sleek all-lowercase font complements the design, giving it a modern and distinctive look.

03Our Founders

With 20+ years of top-rated agency experience, and 15+ years of client-side expertise, leading a team of seasoned experts, we’re with you, not just for brand creation, but from strategy through transformation and activation.

Bruno Benedini

Founder | Colorado

Jaclyn Hesse

Founder | Canada / Costa Rica


The latest insights, ideas, and perspectives from Taillight’s brand experts. Explore a cross section of up to date content on the trends shaping the future of brands and their social impacts.

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