Yet, doing nothing could be the biggest risk to the brand, said Bruno Benedini, co-founder of Taillight.
“If Oscar Mayer is already losing relevance, doing nothing carries its own arguably greater risk. The opportunity isn’t to make hot dogs healthy, but to remove some of the friction consumers feel around processed foods while preserving the taste and familiarity that made the brand successful in the first place,” Benedini said.
Read the full Food Institute article here.
