16. AI CAN DO EVERYTHING YOUR BRAND NEEDS
I’d like to debunk the myth that AI can do everything your brand needs. It’s great for research and first drafts. But brands don’t win on information, they win on feeling, and that’s the one thing AI can’t fake. It produces copy that’s technically perfect yet completely inert. Customers can feel the difference even when they can’t name it. Until a model can want something, it can’t make anyone else want anything either. — Bruno Benedini, Taillight
Click here to read the full Fast Company article.
