Travel is back — and in a big way. After years of restrictions and uncertainty, people are embracing their wanderlust like never before. But as travelers flood back into hotels, resorts and boutique B&Bs, the competition for their attention has never been fiercer.
This makes one thing abundantly clear: Branding isn’t just a concept. It’s a hotel brand’s secret weapon.
Branding, in its simplest form, is the promise made to guests about the experience they should expect. But it’s so much more than that. A strong brand isn’t just a pretty logo slapped on a website; it’s every detail, interaction and emotion a guest associates with a property. In the booming post-pandemic travel world, nailing your brand can mean the difference between booking a one-time visitor and landing a lifelong loyalist.
Read the full article at Hotel News Resource.
