An odd title, to be sure.
After all, what does branding have to do with manhole covers?
Branding, like virtually all other disciplines, can impart lessons that are cross-functional, transcending the entire realm of marketing into something much more utilitarian. Of course, the opposite is also true, with advancements in technology, psychology, and language inevitably trickling their way into brands.
But, again, what does all that have to do with manhole covers? What lessons can be learned from what is effectively a large iron lid that can be applied to brand?
Read the full article at The Branding Journal.
