Numbers drive mergers and acquisitions. Whether it’s dollars, staff size or market reach, numbers tell the story. But for an M&A transaction to become a lasting success, everyone involved needs to be able to follow the story.
Companies primarily focus on the financial and operational aspects of integration. While that’s understandable and expected, a well-executed brand positioning exercise can be the difference between a smooth transition and a cultural clash. When multiple companies become one, challenges extend beyond combining balance sheets and product lines, integrating codebases, and aligning tech stacks. It’s about harmonizing diverse identities, cultures and visions.
