Chipotle recently announced something new. It wasn’t a new protein to add to your burrito bowl, nor was it a new way of ordering said bowl. In fact, this is something that—as far we know, at least—you don’t even buy in their restaurants. It’s makeup.
That’s right, Chipotle is taking a fast-casual dip into the beauty space with its first-ever product: a lip stain. For those unfamiliar, lip stain is like lipstick, but much longer lasting and well-known for staying on even through meals and drinks. This co-branding effort with Wonderskin, a beauty brand recognized for its durable products, cleverly links Chipotle’s flavorful meals with a solution that promises to keep your lip stain intact. Are you starting to see the connection here?
Read the full article at The Branding Journal.
