‘The Rebrand Feels Like A Misstep’
“From a branding perspective, the rebrand feels like a misstep. The video, featuring androgynous models in gender-neutral or gender-bending attire, risks alienating traditional customers in a climate where numerous brands have recently faced backlash for their perceived political stances,” Bruno Benedini, founder of Taillight Branding, observed via email.
Read the full Forbes article here.
