Genu

Naming

Genu’s Challenge: Creating a Scalable Identity Beyond the Founder

Sabrina Hilton Consulting had built a reputation for high-touch, high-caliber recruitment in the tech space. But as the business evolved, the founder sought a name that could grow with it. One that wasn’t tied to her own, yet still captured the heart of the work: strategic insight, human-first thinking, and deep relationships. The goal was to create a scalable identity that felt elegant, trustworthy and quietly confident.

Taillight’s Strategy: Building a Brand Rooted in Authenticity and Intelligence

We explored name territories rooted in authenticity, intelligence and connection. The focus was on creating something ownable and distinctive without resorting to industry tropes or forced creativity. One name stood out: Genu. Inspired by both “genuine” (authentic, human) and “genius” (precision, integrity, intelligence), it struck the right balance of warmth and intellect. Its structure also allowed for flexibility, easily pairing with descriptors like GenuTalent.

The Impact: A Confident, Flexible Name That Signals Integrity and Growth

Now operating as Genu Talent, the company has a name that reflects its values and vision. It signals depth without pretense and clarity without compromise. With a strong foundation in place, Genu is well-positioned to grow its influence in the talent space—under a name that speaks to both who they are and where they’re headed.