Taillight’s Strategy: Designing an Identity Rooted in Excellence
Taillight partnered with Tsenu to develop a visual identity that captured the firm’s innovative ethos and investigative focus. Key elements of the approach included:
- Logo Design: A refined and modern logo with a bold icon and sleek typography, symbolizing Tsenu’s commitment to uncovering value and clarity in complex situations.
- Color Palette and Typography: A distinctive color scheme of purples, blues, and greens paired with elegant, legible fonts to convey sophistication and accessibility.
- Brand Application: Comprehensive guidelines and collateral, from business cards to social media assets, ensured consistency across every touchpoint.
This thoughtful design system aligned with Tsenu’s mission to deliver trusted advisory services while fostering curiosity and growth.
The Impact: Positioned for Global Growth
With its bold new identity, Tsenu has established itself as a trusted partner in the forensic and investigative consulting space. The visual system now supports Tsenu’s plans for global expansion and new service offerings, ensuring it continues to lead with confidence in a competitive market.
